When I found out that Glossier, aka the cool girl's brand, was opening a pop-up shop here in Seattle, I immediately took a trip down to Capitol Hill to check it out. I knew there was going to be some sort of line as there was a line when I went to their flagship store over a year ago, so I arrived about 15 minutes before the store opened. Sure enough, there were about 15 people ahead of me and the line kept growing even after the store opened.
the shopping experience
I don't want to take too much time talking about shopping there, but there are a few things that make shopping at Glossier different than Sephora or Ulta. First off, there isn't a traditional cash wrap - you instead place an order with one of the associates and someone in the back readies your order. It takes about 5 minutes and someone will call your name with a bag of Glossier goodies. At the flagship, I remember them using a plastic bag plus the pink bubblewrap pouches; in Seattle, you get a handy reusable tote.
The store itself is packed with people, which makes it hard to swatch and examine products. There are multiple stations of each item, so you could walk to another if someone is in front of the item you're looking at. I will say the crowd did make me anxious and wanting to get out as soon as my order was ready. While the ability to swatch products and feel textures is nice, any future orders I have will be done online.
Let's jump into the actual products. Over the course of 2 years, I have tried almost every Glossier makeup item and a few skincare products. This review will be based only on the makeup products. I also have only tried one of the Glossier Play items, so I won't be covering anything in their new launch.
Priming Moisturizer: As a primer, I find this to be nice. I like the consistency - it wasn't as thick as I was expecting and sunk in pretty quickly. I need to give it a few more tries with different foundations, but so far, so good. Final rating: 3/5
Perfecting Skin Tint: I have oily skin, so I had low expectations for this one. I tried the recently reformulated version that had the expanded shade range. I tried shade G7, which was actually perfect for me. Let me be clear: this is not a foundation. This is something to help even out your skintone, but it doesn't have a ton of pigment and is very thin. It looks nearly undetectable once it's on and blended. I think this would work for a specific subset of people who want to look like they literally are not wearing makeup, but it didn't work for me. It doe even with powdering my face. I think if I was of a drier skin type,s even out my skintone, but I end up an oily mess after a few hours I would have enjoyed this a little more. Final rating: 2/5
Stretch Concealer: I tried this twice - once when it had 5 shades and once after the shade expansion. I didn't notice a change in formula, but this does work perfectly with the Perfecting Skin Tint. This is a bit more emollient than I prefer with my concealer, so this does slip and basically disappear from your face if you don't set it. Setting it does prolong its staying time, but it does sink into my fine lines. Again, if I was on the drier side, I might have liked this. Final rating: 2/5
Wow-der: Nothing much to say with this one - it's a setting powder. It doesn't keep me matte, but it is a nice, fine powder. I think this is a pretty safe pick from the brand, but oily girls: this isn't a mattifying powder. Final rating: 3/5
Haloscope: Despite being an oily girl, I actually like the Haloscope. I think it's a nice "no-makeup-makeup" highlight and I actually like that it's a cream formula. It makes it easy for those no-foundation days. I'd love to see this in more colors. It's not necessarily a must-have, but this is a solid cream highlighter. Final rating: 4/5
Cloud Paint: I've tried two different colors and I prefer their deeper shades, so I'm happy that they expanded the shade range. This is an ultra pigmented cream blush, so user beware. You need a very tiny amount for both cheeks. It's very easy to go overboard with this one, so I prefer to put a small dot on a mixing palette, swirl a duo-fiber brush and use that to paint it on my face. I then take a makeup sponge to blend. It's such a subtle, but beautiful blush. This is a must-have from the brand. Final rating: 4.5/5
Lash Slick: I had high hopes for this mascara. I do like the wand and how it really defines each lash. However, it's not waterproof so it smudges and my stick straight lashes loses its curl before the end of the day. If they ever come out with a waterproof version, I'll be all over that. Final rating: 2/5
Boy Brow: I think this is the quintessential Glossier product. I do like the Boy Brow. It doesn't feel crunchy on the brows and it does nicely coat each hair. I'm on my second tube, and I'll probably order a new one when I've gone through all my brow gels. It's at a nice price point, so I think this is an easy repurchase for me. Final rating: 4.5/5
Lidstar: I also had such high hopes for this. I was hoping for a fun version of the Haloscope formula but for the eyes. Unfortunately, these are very hard to work with. It moves around too much and the pigmentation is patchy at best. It's sad because the colors are so gorgeous. Final rating: 0/5
Colorslide: This is the only Glossier Play product I've tried and it's pretty nice. The shade selection is wonderful and I picked up a brown-black, cobalt blue, and deep green. You do need to layer to build it up to full pigmentation, but it is a nice eyeliner. However, I don't think this is a must-have from the brand. Final rating: 3/5
Generation G: I've tried both formulas of the Generation G and this is hands down my least favorite Glossier product. It's a very light wash of color, so it should be a super easy thing to wear, right? Nope. It dries out my lips and isn't creamy enough to reapply. I want to like this, but I just can't. Final rating: 0/5
(bubble)wrapping it up
Overall, I've had a less than good time trying out the Glossier products. There are some great products (Cloud Paint and Boy Brow), but the complexion items are a miss for me. I do want to try their Brow Flick since I do love the Boy Brow, but that'll be not in the near future.
The aesthetic of the brand is pretty and I love everything about it. I wish I could say the same about the products. I'm sure I'm not the right clientele for Glossier since I prefer a bit more glam than no-makeup-makeup.
What are your thoughts on Glossier?
'til next time, xo!